Redesigning an eCommerce experience to improve account management

In March 2020, Columbia Sportswear updated their family of brands to include new style guidelines for each brand, and a new structure for their online store pages. When I worked as their UX/UI Developer, I implemented these changes for each of their Account and Loyalty Program pages dedicated to each brand. After testing and production, each page was launched successfully with a 90% acceptance rate after three months.